Client British American Tobacco
Task Campaign, concept, design, activation plan.
Timing 2010 & 2011
Create package design and limited edition package design for festival.
Prince asked Wonderland to create a new package design that would express their brand values. Wonderland also created a solution for a Limited Edition Packaging to be promoted during festivals.
Wonderland created a series of package designs that visually communicated Princes strong history as a reliable and down-to-earth brand, but at the same time challenged the established consumers perception of the brand.