House of Prince

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• Identity
• Campaign
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House of Prince

Client     British American Tobacco
Task        Campaign, concept, design, activation plan.
Timing   2010 & 2011

TASK
Create package design and limited edition package design for festival.

MEDIA
Package design

CHALLENGE
Prince asked Wonderland to create a new package design that would express their brand values. Wonderland also created a solution for a Limited Edition Packaging to be promoted during festivals.

SOLUTION
Wonderland created a series of package designs that visually communicated Princes strong history as a reliable and down-to-earth brand, but at the same time challenged the established consumers perception of the brand.