Client Roskilde Festival
Task Design, pay-off, concept
Timing May 2009 – June 2010
Create visual identity and campaign for Roskilde 2010
Poster design, web application
In 2009, Wonderland won the contest for creating the visual identity of Roskilde Festival 2010.
Wonderlands winning concept suggested a personification of the festival. By using pictures of Roskilde Festival archetypes in the visual material and the tag-line “Join the Feeling”, a message of community values and personal involvement was communicated, calling for people to be part of the Roskilde Festival experience. Wonderland also designed a web application that let people use their own photos as background for the Roskilde poster, making them Roskilde Festival archetypes them selves and an integrated part of the festival.