Roskilde Festival

Roskilde Festival

Client     Roskilde Festival
Task       Design, pay-off, concept
Timing  May 2009 – June 2010

TASK
Create visual identity and campaign for Roskilde 2010

MEDIA
Poster design, web application

CHALLENGE
In 2009, Wonderland won the contest for creating the visual identity of Roskilde Festival 2010.

SOLUTION
Wonderlands winning concept suggested a personification of the festival. By using pictures of Roskilde Festival archetypes in the visual material and the tag-line “Join the Feeling”, a message of community values and personal involvement was communicated, calling for people to be part of the Roskilde Festival experience. Wonderland also designed a web application that let people use their own photos as background for the Roskilde poster, making them Roskilde Festival archetypes them selves and an integrated part of the festival.

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Info
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Official poster

præsenter website
Aalborg Akvavit [View case]
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Somersby Unlimited [View case]
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Carlsberg [View case]
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KLASK [View case]
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D.I.GT – Digital Gallery Trademark [View case]
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Somersby [View case]
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Carlsberg / Parken [View case]
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Somersby Unlimited [View case]
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Tuborg Classic [View case]
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Tuborg Påskebryg [View case]
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Tuborg Julebryg [View case]
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Kunsthal Charlottenborg
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[View case]
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Tuborg / Roskilde 2012 [View case]
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Operation Dagsværk [View case]
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Wonderland Art Space
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[View case]
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Tuborg / Vega [View case]
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Absolut Vodka [View case]
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Diesel [View case]
Screen shot 2011-12-14 at 4.43.06 PM
House of Prince [View case]
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Absolut Wonderland [View case]
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Wonderland magazine [View case]
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Wonderland adds [View case]
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Roskilde Festival [View case]
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Carlsberg / Tuborg
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[View case]
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Vesterkopi [View case]
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Diesel (Copenhagen Fashion Week) [View case]
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Guld Tuborg / MC Fight Night [View case]
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Wunder-bar [View case]
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Statens Museum for Kunst [View case]
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Dieseland [View case]
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Arbejdstilsynet [View case]
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Burn [View case]